People are easily distracted

The trick is to vary the content and form in such a way that it fits in with the decision-making phases. This is important to recognize because a visitor who comes into contact with your content for the first time may not want to invest a lot of time in reading your content. If the visitor is already in the consideration phase, she is prepared to invest more time in, for example, attending a webinar or reading an extensive e-book. In this blog post we only focus on the content formats you use to grab the attention of potential customers. These forms of content are intended to get visitors to your website.

Video is shared more often. A good way to hold the attention of your target audience is to use video. Making a video often takes more time than writing a text, but the sessions Singapore phone number list you statistics show that it is worth the investment. For example, videos on social media are shared 1200% more often than text and images combined. And companies that use video generate 41% more traffic from search engines than companies that don't. You could use video to explain complicated issues in a clear way. Videos respond well to the fact that people are increasingly turning to the internet when they don't know how to do something.

Research from Google shows that "how to" searches are increasing by 70% every year. An example of good video marketing is Whiteboard Friday from Moz. Moz is a company that offers SEO software, and every Friday they publish a video explaining an SEO related topic. PROTIP : A disadvantage of video is that Google cannot read what you are talking about in your videos. If you have made a good video about a certain topic, you naturally want it to end up in the search engine when someone searches for information about this topic.