Here, they mention that they’ve got all county towing and emergency towing and that they’re there to help when you’re stranded. That’s all you need to feel comfortable calling in an emergency. 2. Explain What Your Business Is I have three dogs. I’ve unfortunately been in the position where we’ve needed emergency vet care late at night, or I needed to call a vet to ask their opinion at 2 AM while one of the pups threw up something that looked suspiciously like my favorite pair of shoes. (Fortunately, everyone survived, save my pair of $20 flats, RIP). If I called the ad below expecting to speak to a hotline (which was the search I entered to trigger this ad) and just wanted a basic question answered, it would be a waste of a call and their ad spend.
Even though I searched for hotline, this whatsapp database number is a vet finder—they’ll pair you up with an emergency vet that is open and send you that way in-office. A good lesson here, too, is to make sure that you’ve got relevant ad targeting with the right negative keywords set up, but making sure to mention exactly what your business offers is useful, too. “The Veterinarian finder” and “Call now to find a vet to help you” do a good job of letting me know whether this is a fit for me or not.
Target High-Intent Keywords If you’re opting for call-only ads, you really don’t want people who are just doing research and who have time to click around lots of sites. You want someone who pretty much is intending to call you right now. Think plumbers targeting those with flooded kitchens, or personal injury attorneys targeting those who are ready to take legal action.